CHL Season Review 2018/19

1: The Winners – CHL CEO Martin Baumann honoured the first-ever winners of the CHL Marketing Award in the first intermission of the CHL Final in Gothenburg and handed over the award and a cheque to GKS Tychy’s Krzysztof Trzosek (Media Officer, left) and Robert Hauffe (Marketing Manager, right). 2: Mini CHL Cup – Youth players played a mock version of GKS Tychy’s CHL Group Stage, and had the terrific opportunity to be part of the CHL adventure. Kids were kitted out with original Warrior jerseys of Skellefteå AIK, HC Bolzano, IFK Helsinki and GKS Tychy. 3: GKS Tychy CHL CUP – 32 players competed for the title of the best virtual ice hockey team in Europe at a CHL branded event inside GKS Tychy’s own arena. 4: Players invite the City – Dressed in their CHL jerseys, players drove in a GKS Tychy car to several important places in the city. They attracted attention by inviting everyone to their CHL games with the help of a sound system, flyers and mini-hockey on the street. SCAN THE CODE AND WATCH THE VIDEO! Q&A Krzysztof Trzosek Media Officer GKS Tychy How does it feel to be the first-ever CHL Marketing Award winners? It’s an honour and pleasure that we were able to make our mark in the history books of the CHL and GKS Tychy. We put a lot of effort into our marketing campaign and have prepared many interesting and unusu- al events. What was your motivation? Everything started in May at the CHL work- shop in Prague when the first edition of the CHL Marketing Award contest was an- nounced, as well as the CHL main objec- tives to reach. Knowing the CHL’s expecta- tions and its goals helped us to run our internal marketing activities in combination with the challenges the CHL is facing. What can other teams learn from GKS Tychy? I would like to emphasise that we showed all teams in Europe that a small club from Poland can achieve such success. We didn’t need a lot of money for our marketing activities because the most important things were good ideas and involvement. 2 3 4