CHL Season Review 2018/19

44 The new CHL Marketing Award is not only a prize for Polish club GKS Tychy, but a benefit for the whole CHL family – as it eases knowledge transfer between the participating teams. 1 0,000 Euros were up for grabs when the Champions Hockey League introduced a CHL Marketing Award to clubs for the very first time. Announced at the three Marketing & Communi- cation workshops in summer, club representatives got extra moti- vation to go beyond in their marketing efforts and to come up with creative ideas to promote their CHL games. “It is our intention to honour the most creative and active club promoting the CHL with this prestigious award”, CHL Marketing Manager Philip Schuler said. “Furthermore, we aim to collect as many best practice cases as possible through the submitted applications – which will be shared with the clubs at our workshops afterwards. It’s a win-win situation for everyone.” MARKETING AWARD 44 FIRST EVER CHL MARKETING AWARD GOES TO POLAND The first-ever CHL Marketing Award, together with a cheque for the aforementioned 10,000 Euros, was handed over at the CHL Final in Gothenburg to GKS Tychy, the Polish representatives in the 2018/19 Champions Hockey League. A jury of six members (CHL Office, Infront, eSports, Two Circles, LGT Bank and Professor Jon Andrea Schocher) came to the conclusion that “Tychy deserves this appre- ciation for their fantastic work and efforts, their enormous creativi- ty and smart execution of activities and promotions.” Robert Hauffe, Marketing Manager of GKS Tychy, felt honoured to receive the prize from CHL CEO Martin Baumann in Gothenburg. “We’re very proud and excited to be the first winners of the CHL Marketing Award,” he said. “We love the CHL, hope to qualify again and still have a lot of ideas and concepts in mind to defend our title.” 1